Amazon can now shop other websites on your behalf
In a nutshell: Amazon already offers hundreds of millions of items to choose from yet even still, the e-commerce giant doesn’t have everything. In the rare instance Amazon doesn’t have what you’re looking for, the company’s latest feature might be able to help.
Buy for Me, available to select US customers in the Amazon Shopping app on Android and iOS devices, leverages agentic AI to make purchases on users’ behalf. When searching for a branded product in the Amazon app, shoppers will be shown relevant results from Amazon and third-party sellers and when applicable, results from stores not currently on Amazon.
Clicking a product labeled Buy for Me takes shoppers to a product page similar to others in the Amazon app, complete with relevant information. Should the shopper want to move forward with the purchase, clicking the Buy for Me button will request Amazon to make the purchase from the brand’s website on their behalf. Customers can complete the transaction on a checkout page similar to what they normally experience in the Amazon app without having to jump through hoops on a third-party page.
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Once complete, the customer will receive confirmation from the store via email and have access to tracking information in the Amazon app. Deliveries, returns, and customer service are managed by the brand store, not Amazon directly.
Amazon said it does not have access to a users’ previous / separate orders from a Buy for Me store. The feature is free to use from Prime and non-Prime members alike. Notably, you’ll be unable to use a brand promo code during checkout. If you have a coupon that affords a significant discount, it might be best to purchase directly from the brand site.
The new feature runs on Bedrock, and is supported by Amazon Nova and Anthropic’s Claude models. It is being tested with a limited number of customers, stores, and products. The e-commerce giant expects to expand the feature to more users and retailers should everything go according to plan.
Image credit: Marques Thomas
